Apr 10, 2022
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The entire B-end ecosystem of meituan is basically bet on cash registers, and the usage scenarios of meituan cash registers by catering merchants are more rigid than Alipay and WeChat. ②KuiDonkey purchases goods, which has become an independent business group last year. It is mainly based on the user evaluation, takeaway, group purchase and other data accumulated by Meituan Dianping to predict the purchase demand of ingredients in different regions and categories, and reduce logistics costs. By binding with third-party suppliers and cooperating with Meituan's complete intra-city distribution system, especially during the epidemic, it can help catering merchants to solve food problems without leaving home. Kuailu purchase is similar to Cainiao Network’s retail channel, which is mainly based on procurement. It’s just that Lendongtong aims at mom-and-pop stores and opens up the supply chain of retail brands, while Kuailu’s purchase is still aimed at targeting catering merchants and opening up the food supply chain. Compared with Cainiao Logistics, Meituan’s intra-city distribution is also more suitable for catering services. ③Meituan Finance, including payment, loan, online banking, wealth management, credit card and other businesses, small loans for both merchants and individuals, merchants can provide up to 1 million loans, with a daily interest rate of 3.5/10,000. The data shows that the rapid growth of Meituan's small loan business was also the main factor behind its profitability last year. ④ Mantou Recruitment, targeting the blue-collar market, is a recruitment platform incubated by Meituan in September last year. There are about 400 million blue-collar workers in China. Because of limited career development space and low job skills, blue-collar workers change jobs Phone Number List very frequently, on average every 4-6 months. service ecology. Strictly speaking, Meituan's To B service is mainly to consolidate the foundation and assist the growth of core business, not a completely independent B-end ecosystem. This is similar to the advertising system of ByteDance. Although it brings revenue, it is not considered a business. The strategic layout has little meaning for external reference. 06 To B opportunities for entrepreneurs C-side dividends are lost, and To B is full of thorns. Where will Internet entrepreneurs go in the future? ① The first direction is to build To B products with network effects around the giant ecosystem. Cold-start products, in addition to burning money, are ride-hailing giants. With the "self-destruction" of Luckin Coffee, the stock prices of Qutoutiao and other products are also close to bottoming out, O2O is a cemetery, and the money-burning model has withdrawn from the stage. When giants start to focus on To B, the ecology will inevitably change, so following the growth of giants is a low-cost strategy.