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Md Siraj
Apr 06, 2022
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Thematic marketing plays an important role for B-end companies, but many people do not know how to carry out a marketing campaign. This article shares the formulation ideas and steps of B-end product thematic marketing. text messagte service At the end, it also organizes and analyzes the specific marketing actions. Let's take a look~ If C-side marketing is mainly user-oriented operations, then B-side marketing is a series of actions that promote product sales for pre-sales and sales. There may be many purposes of C-end product marketing, such as acquiring new users, user growth, increasing user stickiness, and promoting user payment. But the purpose of B-end product marketing is to promote product sales and gain sales performance. (The B-end products referred to here refer to products or services that provide products or services to enterprise customers, excluding text messagte service systems used within the enterprise.) There may be differences between different companies and different businesses, but the basic framework and ideas are common. I will share with you based on the segment I am in - the cybersecurity industry. Generally speaking, after the product is planned and developed and officially released for commercial use, all actions to promote product sales can be considered as the category of product marketing. From this point of view, product marketing is one of the important modules in the work of B-end product managers. Generally, product marketing includes clarifying marketing purposes, developing marketing plans, implementing marketing actions, following up and collecting marketing feedback, summarizing and text messagte service reflecting . Next, I will share with you the marketing goals and objectives, the formulation of marketing plans, and the main marketing actions that may be included. The specific marketing actions include conventional marketing actions applicable to all products, marketing actions applicable to new products, and marketing actions applicable to mature products.
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Md Siraj
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